PLATINUM DENIM JEANS
The soft, thick denim wowed testers. The New Standard jeans are made from heavyweight, 13-ounce, decadently inviting 100% Japanese cotton. “They feel really comfortable, soft and pre-broken-in,” one tester said.
Like most all-cotton jeans, this pair will loosen a bit with wear. One panelist (6-foot-3, size 31W) initially found these jeans to be a smidge tight in the waist and even “actively uncomfortable,” but they soon gave way and were “lovely by the end.” When I washed my test pair (in cold water and air-dried), they shrank a bit, but they were back to their original form within a few minutes of wear.
They’re worth their sky-high price. The New Standard jeans are meticulously constructed, with sturdy seams, shiny rivets, quality buttons on the fly, and thick bar tacks on the belt loops and pockets, for added reinforcement. And the straight-leg style is about as trend-proof as it gets, so this pair could be in your rotation for years to come.
Specs
- Cut: straight leg
- Material: 100% Stretch cotton
- Waist sizes: 29 to 36 inches
- Inseams: 34 inches (for sizes 29W to 36W); 32.5 inches (for sizes 24W to 29W)
- Rise: front rise ranges from 9 to 10.6 inches, depending on waist size (10 inches for a size 33W); back rise is 13.5 inches (on a 33W)
- Fly: button fly
